Noticia

Feria Mueble Madera takes place for the first time after a break as interzum bogotá

From 10 to 13 May 2022, the international woodworking and furniture industry
will meet at interzum bogotá in Bogotá, Colombia. The trade fair, which was last
held in 2018 under the name Feria Mueble Madera, is the most important event
for the woodworking, furniture manufacturing and interior design sectors in
Colombia, the Andean region and the Caribbean. In order to further strengthen
its international appeal, the event was rebranded as interzum bogotá after the
cooperation with the leading international trade fair for the supplier industry,
interzum in Cologne. Under this name, the industry is now experiencing the first
post-pandemic get-together in the Colombian capital: Four days with the leading
brands, with numerous innovations and plenty of space for networking.

In 2020, the Feria Mueble Madera was to open for the first time as interzum bogotá -
but the Corona pandemic put a spanner in the works. Now, two years later, the time
has finally come: interzum bogotá will open its doors as the central meeting place
for the woodworking industry, furniture manufacturers, interior designers and other
industry players. The interest in personal encounters after a two-year pandemic
break is clearly noticeable: around 115 exhibitors from 14 countries will present
their innovations to an expected 15,000 trade visitors from Colombia, the entire
Andean region and the Caribbean. "At interzum bogotá, all areas that are important
for interior design come together," says the Managing Director of Koelnmesse SAS in
Colombia, Christian Guarin. "This makes us an event that no one from the industry
should miss." This importance is also reflected in the number of exhibitors: in
addition to key national and regional players such as Aristizabal y Jinete, Lamitech,
Madecentro or Makser, there are also well-known global players such as Arauco,
Arkopa, Elektroteks, Fecken-Kirfel, Häfele, Jowat, Karebant, Kronospan, Lignadecor,
Makita, Mammut, Rehau, Stihl or Wilsonart. In addition, country pavilions from
Brazil, Chile and Turkey, among others, testify to the economic importance of
interzum bogotá and thus of the entire regional market.

The focal themes of design, sustainability, circular economy and innovation are not
only to be found on the stands of the individual exhibitors. The forum "Madera, pilar
des creciemento verdo" deals with environmental topics and is supported by
renowned institutions such as the Ministry of the Environment and the Ministry of
Agriculture, the WWF and the FAO. While the PIAZZA, a central meeting point of the
fair, is all about contemporary design, the neighbouring Smart Talks offer individual
discussion rounds and lectures on the main topics."The Feria Mueble Madera has
established itself as the only and enormously important fair for Colombia, the
Andean region and Central America," says Christian Guarin. "We want to expand this
position - and make the event even more international and attractive. The
partnership with Koelnmesse and interzum in particular is perfect for this." With
trade fairs such as imm cologne, LivingKitchen and interzum, Koelnmesse has
developed into a global hub for the entire interior sector. While furniture
manufacturers present their new products at the imm cologne and LivingKitchen,
interzum has a special position: here, it's all about the innovations and products of
the suppliers, without which no modern furniture could be built. The interzum in
Cologne is the absolute leading international trade fair in this sector. With satellite
events, the international networking of the sector is now to be focused even more
strongly. The locations for the satellite fairs are carefully selected. In the case of
the fair in Bogotá, the choice was not difficult: Colombia is the second-largest
furniture producer in South America and one of the fastest growing markets in Latin
and Central America.

With interzum bogotá, interzum is now entering the post-Covid era with its first
presence trade fair. After being postponed, interzum in China is scheduled to take
place later in 2022, and next year interzum in Cologne will once again welcome
guests. "We are delighted to be able to give the starting signal for networking the
international industry here in Bogotá - and thus to open up new sales channels and
thus growth opportunities for exhibitors and visitors," says Christian Guarin. That the
plan to strengthen the international character of the fair is working is evident from
the figures: 52 percent of the exhibitors are international companies. And a
globalised industry is also evident among the visitors: so far, delegations from
Turkey, Brazil and Chile have announced their attendance.

Koelnmesse – industry trade fairs for suppliers to the furniture sector:

Koelnmesse is the world’s top trade fair organiser in the furnishings, interiors and
design segment. Hosted at the trade fair grounds in Cologne/Germany, the leading
international trade fair interzum is an established, central industry gathering that
showcases the latest trends and innovations from global suppliers to the furniture
industry. In addition to the event at its Cologne headquarters, Koelnmesse is
strategically expanding its portfolio with international trade fairs in key growth
markets around the globe, including interzum bogotá in Colombia and interzum
guangzhou in China. As Germany’s leading trade fair for furniture production and
interior construction, ZOW offers a further ideal industry platform with its ready-tomarket approach.

The in-person events are complemented by ambista, the online business network for
the international interiors industry, which provides direct anywhere, anytime access
to relevant products, contacts, expertise and events.
Further information: https://www.interzum.com/trade-fair/interzum-home/
industry-sectors
Further information about ambista: www.ambista.com
The next events:
interzum bogotá - The event for industrial wood processing and furniture
manufacturing, Bogotá 10.05. - 13.05.2022
interzum - Furniture Production Interiors, Cologne 09.05. - 12.05.2023

Note for editorial offices:
interzum photos are available in our image database on the Internet at www.
interzum.com/imagedatabase in the “Press” section. Press information is available
at: www.interzum.com/Pressinformation
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Your contact:
Markus Majerus
Communications Manager
Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Germany
Tel +49 221 821-2627
m.majerus@koelnmesse.de
www.koelnmesse.com