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Premiere of interzum bogotá: successful start for the first edition in Colombia

The first edition of interzum bogotá opened its gates for more than 10,000
visitors from 10 to 13 May 2022. The trade fair, which had long since established
itself under its former name of "Feria Mueble y Madera" as the central meeting
point for the wood processing, furniture production and interior design
industries in Colombia, the Andes region and the Caribbean, this year took place
for the first time as part of the interzum family. The trade fair is organised
jointly by Koelnmesse and Corferias. An even more international platform for
unique brand experiences, valuable network encounters – and thus the
possibility for international companies to enter the Latin American and
Caribbean market, while at the same time opening up new sales markets to
regional companies, such as in Europe or the USA – that is the formula for
success of interzum bogotá.


A four-year interruption has intensified the expectations for the most important
trade fair in Latin America – and they were met: following the re-branding to
interzum bogotá, the event presented itself as a central meeting point for the wood
processing industry, furniture manufacturers, interior decorators and other industry
participants with an international reach. And like everywhere in the world, the
increased need for personal exchange and live experience following the corona
interruption was perfectly addressed. In the process, the comprehensive trade fair
concept convinced with its focus on sustainability, design, the circular economy and
innovation across the board, as the figures show: with more than 10,000 trade
visitors and 115 exhibitors from 14 countries, the first edition of interzum bogotá
met the goals set and achieved a convincing result with expected business of more
than 3 million USD. "After four days, interzum bogotá had achieved its ambition of
being a benchmark trade fair for Latin America and the Caribbean for the furniture
manufacturing and wood processing industries", says the Executive Director of
Koelnmesse SAS in Colombia, Christian Guarin.


Successful networking: more than 500 concluded business transactions
The successful re-branding of the trade fair was evident not only in terms of content
but also with regard to international significance: the international participation
was impressive with well-known companies like Arauco, Arkopa, Elektroteks,
interzum


Your contact:
Markus Majerus
Phone:
+49 221 821-2627
E-mail
m.majerus@koelnmesse.de


Koelnmesse GmbH
Messeplatz 1
50679 Köln
P.O. Box 21 07 60
50532 Köln
Germany
Tel. +49 221 821-0
Fax +49 221 821-2574
www.koelnmesse.com


Executive Board:
Gerald Böse (President and Chief
Executive Officer)
Oliver Frese
Herbert Marner
Chairwoman of the Supervisory


Board:
Mayor of the City of Cologne
Henriette Reker
Headquarters and place of
jurisdiction:
Cologne
District Court Cologne, HRB 952
Press Release


Fecken-Kirfel, Häfele, Jowat, Karebant, Kronospan, Lignadecor, Makita, Mammut,
Rehau, Stihl and Wilsonart. In addition to this, country pavilions, including those
from Turkey, Brazil and Chile, bore witness to the economic importance of interzum
bogotá and the entire regional market. The trade fair provided a perfect platform
for qualified business contacts: over the four days of the trade fair. Numerous
business transactions were concluded with a volume of more than 3 million USD.
This reflects well on the commitment of Koelnmesse and Corferias to continue to
offer the industry a perfect environment for business opportunities and to solidify
the positive image of Colombia and the region in the world.


"interzum bogotá unites everything necessary for a trade fair with a strong impact.
It has enormous clout and is able to meet the requirements of important
protagonists of the industry for making business more dynamic and advancing the
opening of new markets", says Andres Lopez Valderrama, CEO of Corferias.


Focus: a sustainable raw material


A special area of focus of the trade fair was the consideration of the entire value
creation chain, from forestry to interior design. The result offered the trade public
in Bogotá an exciting trade fair experience: all relevant actors and content were
involved and incorporated into an extensive, exclusive concept of brands and
product presentations, as were additional exciting themes. More than 34 events
could be visited on the four days of the trade fair, such as the "Smart Talks", the
"Madera, pilar del crecimiento verde" (Wood, a pillar of green growth) forum
organised together with Fedemaderas, the Colombian national association of the
wood processing industry, or business matchmaking in cooperation with the WWF.


These programme points reflect the special importance of forestry and wood
processing at interzum bogotá: various types of wood, sub-products and their use
were presented in PIAZZA – Design District, an area of around 200 square metres.
Unique materials of Colombian origin like fique, corn, banana and seaweed were
presented in an experience zone and aimed at the intersection between
architecture and design through integration into spaces. Juan Miguel Vásquez,
Director of Fedemaderas, sees a strong dynamic in the wood economy of Colombia:
"The country still has enormous potential for the cultivation of wood for commercial
use. Here is a gigantic opportunity for growth, new jobs, social impact companies –
and especially for increased consciousness of end consumers for the importance of
legally and sustainably produced wood." The successful trade fair concept of
interzum bogotá and the registered business successes resulted in a great degree of
satisfaction on the part of the exhibiting companies. Thanks to the possibility to
meet a relevant trade public and potential buyers, and to at the same time advance
innovation within the industry, one thing is clear for many exhibitors: they will be
returning to interzum bogotá. "We have already decided to be here again at the next
edition in 2024. This event exceeded our expectations and the results of our
forecasts. We have found a new business partner and have at the same time
initiated business for the near future with Colombia, Peru, Ecuador, Bolivia and
Guatemala; all this in the context of interzum bogota", according to Héctor Silver,
CEO of Mahexa Forestal.


Bogotá. "After only two days, we had already made more than 200 qualified
contacts. In 2024, we can look forward to a very interesting edition, because
important brands will once again be there that were absent this year because of the
pandemic", according to the CEO in Colombia, Helberth Ramirez.
The organisers, Koelnmesse and Corferias, can thus confidently look forward to
interzum bogotá 2024: "The successful premiere of interzum bogotá this year
provides the perfect foundation for the next edition in 2024. We were able to
address the requirements of exhibitors and visitors with our concept and have
already received feedback from many exhibitors that they will return next time and
even want to expand their presentation further", says Christian Guarin.
The next interzum bogotá will take place from 14-17 May 2024.


******
Koelnmesse – industry trade fairs for suppliers to the furniture sector
Koelnmesse is the world’s top trade fair organiser in the furnishings, interiors and
design segment. Hosted at the trade fair grounds in Cologne/Germany, the leading
international trade fair interzum is an established, central industry gathering that
showcases the latest trends and innovations from global suppliers to the furniture
industry. In addition to the event at its Cologne headquarters, Koelnmesse is
strategically expanding its portfolio with international trade fairs in key growth
markets around the globe, including interzum bogotá in Colombia and interzum
guangzhou in China. The in-person events are complemented by ambista, the online
business network for the international interiors industry, which provides direct
anywhere, anytime access to relevant products, contacts, expertise and events.
More information: https://www.interzum.com/trade-fair/interzum/industry-tradefair/
Further information about ambista: www.ambista.com


The next events:
Interzum – Furniture Production Interiors, Cologne 09.05 – 12.05.2023


Note for editorial offices:
interzum photos are available in our image database on the Internet at www.
interzum.com/imagedatabase in the “Press” section. Press information is available
at: www.interzum.com/Pressinformation
If you reprint this document, please send us a sample copy.


interzum on Facebook:
https://www.facebook.com/interzum


Your contact:
Markus Majerus
Communications Manager
Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Germany
Tel +49 221 821
-2627
m.majerus@koelnmesse.de

www.koelnmesse.com

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