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Strategic Pillars

Modernización - Corferias
Internacionalización - Corferias
Innovación - Corferias
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Corferias modernization plan makes emphasis in three essential elements for the development of the fair and business activities: The physical aspect, the technological aspect, and the continuous improvement of its processes.
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By redesigning and modernizing the present fair events supported by an excellent management of international buyers, with the sponsorship of Camara de Comercio de Bogota, and guaranteeing effective business expectation through the business round.

Additionally, Corferias International Business Center is committed in the structuring of a business plan in order to attract congresses and international conventions. One example is the III Services World Congress. This event took place in Bogota in its third version worldwide. It brought an excellent academic agenda and it had the participation of more than 40 international experts in the development of the services sector.
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The objective of the internationalization of the fair activity is to formulate the strategies through the development of alliances with public and private entities, multilateral organizations holding international fair operators, count with the distribution networks abroad, and a strong support in publication and communication campaigns.