As the organizer of local, national and international exhibitions, events and conventions, Corferias has worked for 60 years furthering the industrial and commercial development in Bogotá and in Colombia. We are at present a hallmark for the city, and the growth of our industry is based on economic, social and environmental sustainability.
For this reason, setting up Social Responsibility programs and practices is a priority for Corferias, the aim being to transcend our value chain and impact areas such as: protecting the environment, building strong relations with the neighboring community, meeting the needs of our associates, exhibitors and visitors, and integrating our suppliers and contractors by means of efficient, coordinated and sustainable procurement and contracting processes.
It is of the greatest importance for Corferias to maintain excellent relationships with its stakeholders. To this end, we work on programs and actions geared at meeting their needs and expectations.
Corferias is intent on improving its processes and services within the perspective of environmental protection.
Our neighboring community:
Strengthening our bonds with our neighbors is one of our priorities as we seek to build a long-term relationship based on trust and respect. In order to further this aim, the Corporate Relations Office was created to serve as the channel of communication between the Corporation and the residents of the surrounding neighborhood.
Relationships based on active participation and sharing are instrumental for this program. Since its inception, the members of the C-Buen Vecino program, have enjoyed 30 films, 12 performances including theater, music, dance, poetry and other forms of art expression. Moreover, workshops and lectures on topics of health, prevention, emergency response, first aid, recycling, garbage separation at the source, safety and citizenship, have served to bring people together and promote participation.
We have published 16 editions and distributed 48,000 copies in the seven surrounding neighborhoods. It is also published on line at www.enlac-corferias.com This medium in particular has created a positive impact on the community because it is not just a Corferias medium but a place where the people can express freely and communicate positive local news.
Involving our suppliers and contractors is critical for our service strategy at Corferias. Consequently, it is a priority for us to optimize our relationship with these stakeholders, ensuring sustainability and accountability in our value chain.
- Supplier Development for Shared Value Generation: Together with the Bogota Chamber of Commerce, Corferias has embarked in a process of training designed to help strengthen our suppliers and enhance their business management practices to increase their productivity and competitiveness.
So far, 27 contractors have benefitted from a training plan covering the following areas: managerial, legal and administrative processes, production and quality, marketing and sales, finances and Corporate social and environmental responsibility.
Assignment of stands and support to social foundations
Corferias contributes to the work of foundations, non-profit organizations and some public agencies which are assigned stands in different exhibitions and allowed free use of the rooms. In this way, Corferias becomes the stage where these organizations may communicate and strengthen their social work for the benefit of vulnerable populations.
The following are examples of this work:
- Fundación Simmon
- Fundación Portal Magico
- Fundación Conciencia Social
- Fundación Tierra Nativa
- Fundación Hilos de Oro
- Bienestar Familiar
Fundación Sanar: Corferias joined the “Tapas de Vida” (Caps for Life) campaign led by Sanar, a non-profit Colombian foundation which has worked for 30 years supporting children with cancer and their families, from diagnosis through to comprehensive care of this disease. The campaign consists of collecting plastic caps which Fundación Sanar sells to recycling organizations and, with those funds, it then finances medical, social and psychological support programs for the benefit of these young boys and girls in their fight against the disease.
Dividendo por Colombia: In 2013, Corferias and 42 of its associates contributed a total of $4.772.000 pesos to help 75 children and youths in a situation of vulnerability to develop competencies and values that would enable them to participate in the social and productive life of the country in more favorable conditions.
Fundación Social por Bogotá: We are active supporters of this non-profit organization that develops education, social and humanitarian programs with the aim of improving the living conditions of the communities of Cazucá, Soacha and Ciudad Bolívar.
New buildings incorporate elements of sustainability such as wide glass facades and skylights on the roofs to ensure optimal use of natural lighting and less energy consumption, natural ventilation, and use of rainwater for bathrooms and irrigation.
For the construction of the parking lot on Calle 25 Carrera 33, management of renewable natural resources was of paramount importance. We created a system for rainwater collection on the roof of the building for use in the garden. By design, this system of irrigation will enable the growth of the vines and other plants that will cover the entire façade of the parking lot. Additionally 28 trees will be planted on the neighboring sidewalks in order to contribute to public landscaping.
The design of Ágora Bogotá, the International Convention Center, meets the highest environmental sustainability standards. It will have a sophisticated natural ventilation system and will be equipped with state-of-the-art energy-efficient technologies. The purpose is to achieve lower energy consumption levels and use resources found in the surrounding environment in order to run all the systems, thus reducing the environmental impact.
In 2013,Corferias joined HP PLANET PARTNERS, an environmental protection program led by Hewlett Packard Colombia. It consists of returning HP toners used for regular office operations to the manufacturer for recycling back into the manufacturing process. Under this program, used printing cartridges are returned and recycled in an environmentally responsible way, thus lowering the number of units that end up in landfills.
In order to mitigate and control the environmental impact of waste generation, ecologic stations have been set up throughout the fair grounds inviting visitors to deposit different types of garbage in the right containers. The final classification then takes place in the waste material storeroom. In this way, plastics, cardboard and glass, which may be reused in industrial processes, do not end up in landfills. Additionally, we have launched campaigns at our offices to encourage the staff to implement responsible consumption practices, garbage separation at the source and the three Rs – Reduce, Reuse, Recycle – in particular as relates to the use of office paper.
The Cleaning Brigades were created in 2011 in order to clean the streets of the surrounding area. The cleaning crews work on weekends, during general-type tradeshows, and on election days.
During general-type exhibitions such as the Home fair, the International Book Fair, which attract a high volume of traffic to the area, we have the support of the Metropolitan Traffic Police and the District Secretary in the form of special operations to improve mobility in the area.
Moreover, in order to promote the use of the parking lots by visitors to the tradeshows, Corferias established free circular routes to leave and return to the different parking lots on foot safely and promptly.
Our calendar of events includes exhibitions related to environmental protection and the efficient use of natural resources, as well as events to promote and exhibit progress made in Colombia in the area of Corporate Social Responsibility.