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The CORFERIAS Modernization Plan places an emphasis on three essential elements for the development of fairs and business: physical plant, the technological platform, and continuous improvement of processes.
Internationalization demands a fresh and modern design for today·s fairs and events, supported by excellent management of foreign buyers, with the sponsorship of the Bogota Chamber of Commerce, and the guarantee effective business expectations through the Business Rounds.
The international business and exhibition center in Bogota, CORFERIAS, has a commitment to structure its business plan for rthe holding of international congresses and conventions. One example is the III World Services Congress, the third version of which was held in Bogota. It presented a complete academic agenda, and more than 40 international experts in the development of the services sector took part.
The intermationalizatrion of fair activities means that strategies must be designed for the development of alliances with public and private entities, multilateral agencies, international fair operators, distribution networks abroad, and a strong support for communications and dissemination campaigns.